UX Design and Visual Design
As UX Consultant and Interactive Designer I research, analyse and define
the best user experience for the customer's target audience following user
and stakeholders expectations and best UX practices in the market and
deliver interactive prototypes and UX functional specifications for designers
and developers.
As Visual Designer I design creative websites and mobile applications where
I'm highly conceptual but emphasis on details (pixel perfect) with the ability
to communicate graphically complex ideas and deliver excellent quality visual
solutions on smaller screens.
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Working methodology
Business
requirements
What are the business
goals for the project?
Interview sand meetings
held with the project and
stakeholder teams to
understand the projects
objectives and how it will
be measured.
Outputs: Summary of
business requirements,
user cases and key
peformance indicators.
User
research
What are the user
needs from the project?
Observation and
research with users to
understand who they are
and how they think.
Analytics and search log
review to understand
existing patterns.
Outputs: Personas,
user profiling, task
models, competitor
benchmarking
report.
Matching
expectations
How to align the business
and user needs?
Workshops with the
project and stake holder
team to understand the
research, discuss
objectives and make the
idea concrete through
sketching and concept
designs.
Outputs: Prioritised
objectives, roll-out plan
and visualisations.
Interaction
design
How does the site feel
and look to use?
Initially the focus is on the
information architecture,
content, user journeys,
sketching and wireframes.
Then on the application of
the brand onto the design
and validation of the chosen
routes.
Outputs: User journeys,
content requirements and
copy, sitemap, wireframes,
visual designs, HTML
prototype, usability testing,
testing reports and delivery
assets with spec document
for developers.
Measure
and improve
How do we measure and
improve?
Analysis, testing and
improvement on an ongoing
basis to optimise the user
experience and site
performance.
Outputs: Analytics
analysis, funnel diagrams,
A/B and multivariant testing,
and regular user testing
